June 22, 2013

The Once agency supported the Opera di Santa Croce in the communication, promotion and enhancement of the thematic visits and cultural activities promoted by the Opera itself. In particular “Art on site”: the unique opportunity to admire the frescoes of the beautiful Cappella Maggiore directly on the restoration scaffolding, at a height of 35 metres.

MEDIA The cross-media strategy put in place has led to a systematic implementation of communication, through the use of conventional media and the enhancement of activities linked to the web and social media. For the occasion, a venue was created on Foursquare and a copious and constant editorial activity was launched on the designated Facebook page, obtaining excellent results in terms of visibility and interactions.

WEB The Once agency has designed and created a landing page, associated with the institutional website of the Opera di Santa Croce, purely dedicated to thematic visits, providing descriptive and photographic spaces and an area set aside for reservations.

Finally, co-marketing actions were launched with important companies and private institutions, including Unicoop and Ataf, which led to effective synergistic collaborations with excellent results.

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