Celebrating 40 years of history, surrounded by centuries of it.
For Promel’s 40th anniversary, we had the pleasure of designing and producing a special corporate celebration at La Certosa di Firenze — a place where history, art and culture have been intertwined for almost seven centuries.
Founded in the 14th century by Florentine banker Niccolò Acciaioli, La Certosa was conceived not only as a place of spiritual life, but also as a centre of culture and learning. Over the centuries, its cloisters and walls have witnessed the work of remarkable artists, including Pontormo, as well as countless chapters of Florentine history.
There was something particularly meaningful about celebrating a company milestone in a place so deeply connected to the passage of time.
40 years of Promel. Centuries of history. One evening to celebrate both.
For us, a corporate event is never simply a dinner, a convention or a celebration. It is an opportunity to tell a company’s story and bring its identity to life through an experience that guests can see, feel and remember.
For Promel, this meant creating an atmosphere in which the brand became an integral part of the evening without ever overwhelming the beauty of the setting. The company’s colours became a subtle visual thread throughout the event, while the Promel identity was carefully integrated across the details: from personalised menus and place settings to napkins, signage and communication materials.
The visual identity continued onto the screens, where personalised content helped shape the narrative of the evening, while carefully selected details and final gifts gave guests something tangible to take home with them.
Every element was designed to speak the same visual language and convey the same values.
Because when all the details work together, an event becomes more than a beautiful setting. It becomes an expression of the company itself.
The choice of La Certosa added another layer to the story. Its centuries-old architecture created a dialogue between Promel’s past, present and future — a setting that naturally invited us to reflect on where the company came from, how far it has come, and everything that still lies ahead.
From the first visual concept to the smallest finishing touch, our role as event planners was to transform this milestone into a coherent and memorable experience: one where the venue, the brand identity, the design and the people came together as one story.
Because a successful corporate event is not only about creating something beautiful.
It is about making every guest feel part of the story.
And what better place to celebrate 40 years of Promel than somewhere that has been telling stories for almost seven centuries?
40 years of history. Centuries of history around it. One unforgettable evening to celebrate both.
