June 26, 2014

On the occasion of the inauguration of the Museo del Novecento and the opening of Giuseppe Penone’s exhibition, Il Gioco del Lotto kicked off the “Il Gioco più tuo” tour from Florence, designed to celebrate its centuries-old relationship with Italy, which enlivened ten of the country’s major cities (Florence, Turin, Milan, Rome, Naples, Venice, Bari, Genoa, Palermo and Cagliari, corresponding to the “Wheels” of the Lotto Game), with numerous special events characterized by art, music and entertainment for all ages.

For the occasion, free guided tours and workshops were held for families and children, as well as a “number hunt” throughout the city to discover the maxi numerical installations located in various historic squares. The final event of the number hunt, an aperitif with musical entertainment and live painting with a group of six street artists.

Once took care of relations with the institutions, the completion of the bureaucratic procedures, the organizational, logistical and set-up aspects, the selection of suppliers and staff employed, and the communication of the initiative.

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